What a bio link is
“Bio” is the short profile text on apps such as Instagram and TikTok, and where the app allows it the profile has room for one link. That link is your bio link. Because it is only one link, people point it at a page that holds the rest: your website, shop, latest video, booking page or newsletter signup.
- Bio link, link in bio and link bio all mean this. “Link in bio” is what you say in a post to tell people where to tap.
- The page can be made in any tool, or by hand. What matters is that it is one address you can paste into the profile.
The longer version, with the parts of a good page, is what a link in bio is.
Bio.link, the tool
Bio.link, written with a dot, is a product with the same name as the idea. As of October 2026, its home page describes it as a link-in-bio site builder that describes itself as a full personal site rather than a plain link page.
- Plan and price. One plan, called Pro, with every feature on it: $7.49/mo on its yearly option, or $14.99/mo on its monthly option. It offers a free trial.
- What the plan lists: unlimited sites and unlimited visitors; an AI assistant that answers visitors' questions from the content you give it; your own custom domain; no Bio.link branding; posts and an email list; built-in analytics.
Plans change, so check bio.link for what it offers today.
Where BioFlow fits
BioFlow is a different product, made by Devino Solutions, at getbioflow.com. It is a link-in-bio page with an AI agent: the agent builds the page from a conversation and edits it when you ask, on every plan. Changes to your blocks wait in your draft until you publish; theme, header and search/share settings apply without waiting for a publish.
BioFlow's plans are US$0 on Free, US$12/mo on Creator, and US$29/mo on Pro. A custom domain is on Creator and Pro, and an MCP server lets Claude, ChatGPT or Copilot work on your page. Each creator gets a free public page address at app.getbioflow.com/your-handle.
Where Bio.link leads: it puts an AI assistant in front of your visitors. BioFlow's agent works for you, the page's owner, instead. How the agent works is on AI link in bio, and the dated side-by-sides with other tools are Linktree alternatives.