What people use Linktree for
The main things a Linktree page does, as of September 2026:
- Hold your links. One page of buttons that lead to your website, shop, latest video, booking page or newsletter. This is the core of it.
- Embed videos on the page, so a visitor can watch without leaving it.
- Collect email addresses and phone numbers. Booking embeds and contact forms are on its Pro and Premium tiers.
- Take payments. It sells from its free plan, for a fee on each sale.
- Show click analytics, deeper on the paid tiers.
- Suggest looks and layouts with AI.
Plans and limits change, so this page quotes no price. The BioFlow vs Linktree comparison has the numbers, with the date they were checked.
How a link-in-bio page works
- You build one page of links, buttons and embeds in the tool's editor.
- The tool gives that page its own web address.
- You put the address in the link field of your social profile.
- In posts you say “link in bio”, because apps such as Instagram and TikTok don't make links in captions tappable.
- A visitor taps the profile link, lands on the page, and taps through to the one thing they came for. The tool counts the clicks.
That is the whole idea, and Linktree is one of the tools that do it. For the idea itself, read what a link in bio is.
Where BioFlow differs
With Linktree you edit the page yourself. BioFlow is a link-in-bio page with an AI agent: it builds the page from a conversation and edits it when you ask. Changes to your blocks wait in your draft until you publish; theme, header and search/share settings apply without waiting for a publish. How the agent works says what it can and cannot change.
BioFlow also has a public developer platform: a REST API on Creator and Pro, signed webhooks, and an MCP server that lets Claude, ChatGPT or Copilot work on your page. Linktree's plan comparison listed no public developer API as of September 2026.
Where Linktree is ahead: it sells from its free plan, where selling on BioFlow starts on Creator and Pro, and its top tier has Instagram auto-reply, which BioFlow does not offer.
The full table is BioFlow vs Linktree; the other tools worth a look are on Linktree alternatives.